About me
get copy that grows your business
(and helps your ideal customers / mates / mum and dad understand the value you provide.)
“What do you do?”
This same question keeps cropping up. At networking events. Family gatherings. Barbecues. Train journeys. The list goes on.
If you start a conversation with a stranger, it’s pretty inevitable that it comes up.
Such a simple question to ask.
Not always an easy question to answer.
Especially if you do anything mildly technical or niche. Or comparatively “new” (shout out to the Cloud Architects!)
I get it. Not everyone knows what a copywriter does either. I’ve been there more than once…
Person A: So, what do you do?
Me: I’m a copywriter.
Person A: Oh, like for films and music?
Me: No. It’s the other kind of copywriting. I write websites that help business businesses to attract their ideal customers and sell their products and services.
Person A: Right. Got it.
But when it comes to your website and marketing materials, you’ve only got a short window of time (approx 6 seconds) to capture your audience’s attention. And if they don’t get what you do and the value you offer, they’re going to bounce…
Maybe to your competitor. Maybe they won’t do anything.
(After all, the status quo is such a comfortable place).
The right copy speaks to your ideal customer.
And makes them take action.
That’s where I help.
I craft copy that speaks to your ideal customers’ struggles. Shows how you solve their problems. And add value to their lives.
“The business was going through a period of transformation when we worked with Charlotte – a rename and rebrand, and we were committing investment into learning and development with a key strategic supplier as an APN Amazon Web Service.
As technical people we are not always best placed to explain our complex services in a clear and understandable form. Through taking time to listen, understand and train herself in our product offerings, Charlotte has been able to interpret a complex subject in a more easily digestible language.
After applying her copywriting training and psychology fundamentals she has delivered content designed to generate leads more effectively.”
“It’s like you’ve read my mind!”
(A message from your future customer)
It’s not magic. It’s not guesswork. It’s my proven process:
1. Research & Discovery
I’ll interview you and your customers. I’ll audit your current marketing materials (and your competition’s).
You get valuable customer insights that you can use to develop new offers.
2. Messaging Strategy
I analyse the findings to nail down your value proposition (why your customers love and choose you) and messaging.
This information is gold. You can use it for pitches, content and ideas for future offers.
3. Web copy
With the research and strategy complete, it’s time for your web copy.
It’s crafted with tried and tested copywriting frameworks to give you the best chances of conversion.
“I found the interview process that Charlotte went through with my previous and current clients to be the most valuable thing. I would never have felt comfortable doing this. Even if I did try and do this myself, I don’t think I would have gotten the same level and depth of responses that she did. I would recommend this to anybody as it was fascinating to ‘hear’ from my clients that little nuggets really make the difference.
I was extremely impressed by the package of copy that Charlotte pulled together for my website, and also for wider use in my company. It will also be invaluable to ensure I give consistent messaging across all platforms, from social networking to face to face networking and also in business proposals.”
Hi, I’m Charlotte!
I’m a messaging strategist and copywriter with more than 15 years’ marketing experience under my belt. And I’ve been writing since I was at school.
With me, you don’t just get a copywriter. You get my experience in PR, business development and networking. (Because I love to make connections).
I worked in PR for 8 years across B2B and B2C media. I worked with food brands like Pilgrim Choice and The Spice Tailor and worked on online PR campaigns for record labels like Atlantic Records and Warner Music. Helping bands and singers to promote their albums, singles and tours and reach the widest potential audience.
I spent 4 years working in Events and Development at Wolverhampton Grand Theatre, developing additional revenue streams for the registered charity. I secured funding, organised the first wedding on stage and grew their networking events into a must-attend feature of the business calendar.
And I’ve taught English in Spain, Italy and online to kids and teenagers in China. If you’re going to teach well, you need to know how to convey topics and knowledge clearly and effectively. (And have fun at the same time 😜). The same goes for marketing.
Get copy that grows your business
I’m ready to take you on a voyage of discovery. (Did I mention I love to travel and learn, and I’ve got an adventurous spirit?!)
So, if you want to:
-
- Understand why your customers come to and choose you
- Find out how to speak about your business in all your marketing materials, meetings and at parties
- Get copy that turns website visitors into customers