Content and Copywriting services
copy and content that gets you noticed… and make sales
Messaging strategy and website copy for service providers and consultants.
Show the world your expertise and attract your favourite kind of clients.
Messaging Strategy + Brand Voice
Your messaging and brand voice sets a solid foundation for all your marketing.
Find out what to say. And how to say it.
Whatever the platform.
Web Copy
Your website is your online shop front.
It should be working 24/7 to help you woo best-fit visitors into clients.
Weed out bad-fit clients and time wasters.
That’s the power of good website copy.
Case Studies
Your work is something to be proud of… and can help you win new business.
Case studies are the ultimate in social proof. They’re also oh so versatile.
Use them on your website, in print, presentations and social media.
When you’re inside the jar, it’s hard to read the label
It’s not easy writing your own marketing materials, isn’t it?
And when you started your own business, it’s not what you signed up for.
You wanted to focus on your area of expertise. Help people in the way you knew best. And enjoy freedom and flexibility in the way you worked.
But now you know a public presence is needed so you can get more clients, grow and keep doing what you love.
Here’s the good news. The stuff you hate, I love.
I’ll do it for you. And it will sound like you too.
“I really appreciate and somewhat marvel at how Charlotte was able to find my voice when I felt unable to. She helped clarify my client base and create ‘actions’ that have led to my business expanding exponentially.”
Hi! I’m Charlotte
I’m a copywriter and messaging strategist for service providers and consultants who love what they do, but struggle to find the words to say it.
I help you to understand why your favourite clients chose you, so you can attract more like them in the future.
I find out about the problems keeping them up at night, their motivations and dreams. Plus any hesitations they had about working with you… it’s all good intel.
Then I plot out the customer journey, and write copy that resonates so much that by the time they’re contacting you, it’s just going to be a short chat to see if you’re a personality fit.
The copy has done all the hard work for you.
Understanding Your Customers = Total Game Changer
Your messaging is so much stronger. Your offers are targeted and (more likely to be) profitable. Your marketing and content strategy is laser focused.
So you can share what you do best with more of your target customers.
And when you work with me, you work with a total geek.
I deep dive into your business and industry…. whether it’s listening to hours of podcast episodes about the latest trends in the UK’s retail industry, or completing AWS Cloud Practitioner Essentials training to understand more about cloud migration and cloud software development.
I read copywriting books for fun
I’ve done hundreds of hours training with Copyhackers’s Copy School, one of the world’s leading authorities in copywriting.
Check out some of my badges:
“Charlotte is amazing. She helped me prep for a guest spot on a HUGE Facebook Live. She put in the time to study my interviewer’s style and then role-played the whole interview with me.
As we talked through my responses, she uncovered a powerful through-line I hadn’t even noticed. She helped me tweak and reorganize my answers in a way that made the interview much more effective, all while building up my confidence. Then she wrapped up our session by giving me some innovative ideas for promoting the event.
Charlotte took me to a whole new level and I couldn’t be happier!”
New on the Blog…
Check out the latest news and tips from Charlotte the Copywriter.
